|
|
 |
 |
Various Forms of Direct Mail
|
A Standard Direct Mail Pack for sales & promotion or generating leads, will usually consist of the following components: |
|
i. |
|
|
ii. |
|
|
iii. |
|
|
iv. |
|
|
2. |
|
|
3. |
|
|
4. |
|
|
5. |
Free-Rides |
|
• |
"Free" means that no extra postage is required. Free-Rides can take several forms: |
|
• |
|
|
• |
|
|
• |
|
|
• |
|
|
6. |
|
|
7. |
|
|
8. |
|
|
9. |
|
|
|
 |
|
|
 |
 |
 |
| |
Profitable DM Guide Related Links |
|
|
|
|
•
|
|
|
•
|
|
|
•
|
|
|
|
|
Reports
|
|
•
|
|
|
|
|
|
|
Useful Links
|
|
•
|
|
|
|
|
Glossary
|
|
•
|
|
|
|
|
Library
|
|
•
|
|
|
|
 |
|
 |
|
|
