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Step-by-Step Guide for DM Campaign Management
Phase I: The Promotion Development Process (PDP) |
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1. |
Strategy Formulation and Campaign Plan |
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2. |
Campaign Promotion Briefing |
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3. |
Creative Direction, Concept Development |
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4. |
Copywriting |
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5. |
Design and Artwork |
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6. |
Colour Separation and Proof |
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Production |
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8. |
Post Production |
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9. |
Addressing and/or Personalization |
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10. |
Lettershopping |
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11. |
Postal Sorting |
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12. |
Postal Lodging |
Phase II: Response Management |
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1. |
Enquiries Handling |
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2. |
Order Processing |
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3. |
Fulfilment and Delivery Logistics |
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4. |
Billing and Collection |
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5. |
Data Capture and Reporting |
Phase III: Results Analysis and Future Plans |
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1. |
Marketing & Financial Data Reconciliation and Analysis |
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2. |
Analysis and Interpretation of Tests |
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3. |
Next Campaign and More Tests |
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