Various Forms of Direct Mail

i.	In order to attract mail recipients' attention to an upcoming main DM pack, you could send an Advance Mailing, in the form of a postcard or a simple one-page letter (in an envelope) to pre-announce some important news, or benefits, or winning chances of a significant prize, for the target prospect.
ii.	These Advance Mailings are usually sent out 2 to 3 days prior to the main Direct Mail pack, and can help increase response rates by 25% or more — powerful and economical.

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