Direct Mail - Direct To Success.

Direct Mail is one of the most significant, influential and effective marketing communication methods, and it gives you many competitive advantages in building and strengthening your business:

Confidentiality:
	two big advantages here: firstly, you can talk to your customers without your competitors knowing, and, secondly, your customers can see your message without the distraction and clutter common in mass media
Flexibility:
	you can mail your potential customers at any time you choose, using a wide variety of designs. You can mail letters, postcards, colour brochures, product samples and even joint promotions, all of which contain a response device. It's entirely up to you to decide what to use, and the only constraints are your budget and your imagination.
Targetability:
	decide exactly whom you want to reach, and then speak to them one-to-one in the privacy of their own homes or offices.
Measurability:
	nothing is left to chance. The success of a Direct Mail campaign can be easily measured by counting the number of responses, unlike a TV campaign in which you may have no clear idea of how effectively your marketing money was spent.
Accountability:
	as soon as you've seen just how well Direct Mail can work, it becomes a "self-financing" medium. You can actually identify a cost per response and fine-tune your future budgets and targets accordingly.

More

Download the fact sheet of "The Value of Direct Mail Advertising"

Success Stories

We are pleased to share with you some success stories about how various types of business can attract a large number of potential customers, reposition a brand, generate large numbers of orders and millions of dollars in revenue, all through the use of Direct Mail campaigns:

1.	Successful Repositioning of a Multinational IT Company Through Targeted Communications (PDF 82KB, requires Adobe Reader.)
2.	Overwhelming Success in Attracting Customers to the Grand Opening of a New Beauty Salon through Geographically Targeted Mailing (PDF 72KB, requires Adobe Reader.)
3.	Christmas Promotional Mailing to Businesses by a Western Restaurant Increased Revenue 400% (PDF 70KB, requires Adobe Reader.)

Direct Mail creates an impact that lasts longer than TV commercials or radio announcements. Why not start today to create a Direct Mail marketing programme that motivates current and potential customers, and creates big successes for your business?

Need help with any of the terms used on this page? Please see our glossary.

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