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Direct Mail Marketing Basics

Various Forms of Direct Mail

Blow-ins — thrown into periodicals, such as magazines and newspapers.

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Profitable DM Guide Related Links

•	Step-by-step
•	Case Studies
•	New Technologies Application

Reports
•	Nielsen Research Findings "Direct Mail In Comparison with Other Media.", 2011/12


Useful Links
•	DM agencies and Other Resources

Glossary
•	Useful DM Terminology

Library
•	"Being Direct: Making Advertising Pay"; Lester Wunderman

DM Tips

What should you do to build a quality mailing list, create powerful mail pieces and increase response rates?

Featured Success Story

How a restaurant increased revenue by 400%?


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