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Direct Mail Marketing Basics


	Create Miracles
	Forms
	Dos and Don'ts

Various Forms of Direct Mail

Friends Forms — simple promotions with ordering devices for inserting into product packages. When the customer opens the product pack, the card will promote them to order more from the company, or refer the company to a friend.

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Profitable DM Guide Related Links

•	Step-by-step
•	Case Studies
•	New Technologies Application

Reports
•	Nielsen Research Findings "Direct Mail In Comparison with Other Media.", 2011/12


Useful Links
•	DM agencies and Other Resources

Glossary
•	Useful DM Terminology

Library
•	"Being Direct: Making Advertising Pay"; Lester Wunderman

DM Tips

What should you do to build a quality mailing list, create powerful mail pieces and increase response rates?

Dos and Don'ts of Direct Mail

Featured Success Story

How a restaurant increased revenue by 400%?

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