Successful Cases of Direct Mail Campaigns

In this section, you will find a number of case studies showing how different types of businesses have used Direct Mail to achieve their marketing objectives. All major areas of these campaigns are covered, including the setting of objectives, strategy planning, creative executions, and results analysis. Although you may not be able to copy everything from these successful stories, they should inspire you to think of more powerful strategies for developing your business faster, and open up new opportunities for you.

Share Your Success Stories and We’ll Thank You with a Fabulous Gift!

There are many different ways in which Direct Mail can help businesses succeed. If your company has produced a DM campaign in the past, why not share it with us?

Please send in details of your campaign and we'll post it on the website as one of the case studies. As a token of our appreciation, we'll also send you a fabulous gift!

For more information, please call (852) 2921 6473 or send an email to dm@hkpo.gov.hk

Case Study
1.	Successful Repositioning of a Multinational IT Company Through Targeted Communications (PDF 82KB, requires Adobe Reader.)
2.	Overwhelming Success in Attracting Customers to the Grand Opening of a New Beauty Salon through Geographically Targeted Mailing (PDF 72KB, requires Adobe Reader.)
3.	Christmas Promotional Mailing to Businesses by a Western Restaurant Increased Revenue 400% (PDF 70KB, requires Adobe Reader.)
4.	Proven Case of Scented Printing Application to Direct Mail in Boosting the Response Rate (PDF 213KB, requires Adobe Reader.)

If you are interested in viewing award-winning direct mail cases, please click to the Awards Page.

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