According to the recent research and media studies conducted by TNS, it is found that consumers in Hong Kong regard Mail as being as significant and influential a medium as TV and print advertising. There is high potential for marketers to use Direct Mail for starting their businesses.

Set Up Guide for LOCAL BUSINESSES
1.	Define your business objectives.
2.	Outline a business strategy, with choices of products, marketing budget and implementation timeline.
3.	Refine your business objectives and strategies after meeting with the DM experts.
4.	Develop your DM campaign plan. Make sure you have reviewed the products or services selected for the Direct Mail campaign, and that your campaign is appropriate in terms of nature, price competitiveness, terms of offer, fulfillment limitations (if any) and follow-up services.
5.	Set up procedures and a timeline to implement your campaign plan.
6.	Use a list expert to identify, source, evaluate and negotiate lists for you
7.	Use a DM creative agency to create and produce the DM packs for you. If you already have a sizeable creative team in-house, you could consider hiring a DM agency for creative direction and quality assurance for your team.
8.	Ensure that your marketing and customer service teams understand the importance of data capturing in DM campaigns, and that your computer systems are ready to support them.
9.	After the orders are fulfilled and money collected, the project is not over yet. In fact, it is the beginning of the next (and more important) phase. Run a post-campaign analysis exercise and plan and prepare for the rollout or next phase.

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