每年也有很多关于「直销函件」的新书出版，涵盖面广泛，从核心到周边问题。这里有几个例子: Tested Advertising Methods by John Caples Being Direct : Making Advertising Pay by Lester Wunderman Commonsense Direct Marketing by Drayton Bird, Anne Knudsen The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management by Jay Curry, Adam Curry Successful Direct Marketing Methods by Bob Stone All Consumers Are Not Created Equal:The Differential Marketing Strategy for Brand Growth and Profits Direct Marketing:Strategy, Planning, Execution By Edward L. Nash 返回页首 ^
Successful Direct Marketing Methods by Bob Stone
