每年也有很多关于「直销函件」的新书出版，涵盖面广泛，从核心到周边问题。这里有几个例子:

Tested Advertising Methods by John Caples		Being Direct : Making Advertising Pay by Lester Wunderman

Commonsense Direct Marketing by Drayton Bird, Anne Knudsen		The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management by Jay Curry, Adam Curry

Successful Direct Marketing Methods by Bob Stone		All Consumers Are Not Created Equal:The Differential Marketing Strategy for Brand Growth and Profits

Direct Marketing:Strategy, Planning, Execution By Edward L. Nash

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