每年也有很多關於「直銷函件」的新書出版，涵蓋面廣泛，從核心到週邊問題。這裏有幾個例子: Tested Advertising Methods by John Caples Being Direct : Making Advertising Pay by Lester Wunderman Commonsense Direct Marketing by Drayton Bird, Anne Knudsen The Customer Marketing Method: How to Implement and Profit from Customer Relationship Management by Jay Curry, Adam Curry Successful Direct Marketing Methods by Bob Stone All Consumers Are Not Created Equal:The Differential Marketing Strategy for Brand Growth and Profits Direct Marketing:Strategy, Planning, Execution By Edward L. Nash 返回頁首 ^
Successful Direct Marketing Methods by Bob Stone
