Hongkong Post continued to enhance its product offerings to meet the postal needs of the local community, to capitalise on the trend of online shopping, and to cope with challenges posed to the postal business on all fronts, including the increasing competition from alternative delivery channels.
Our counter collection service, which allows customers to collect their online purchases at post offices, is gaining popularity. The new Smart Post service provides an economical delivery solution with track-and-trace functions for local mail items, along with email notification of their acceptance and delivery status as well as a choice between mail delivery and counter collection.
The performance of our unaddressed direct mail service, the Hongkong Post Circular Service (HKPCS), continued to be strong in 2013/14. With the launch of DMDIY.hk in June 2013, we provide a one-stop, multi-channel direct marketing web platform, to enable HKPCS customers to prepare integrated and cost-effective direct marketing initiatives by combining the physical mail channel with electronic communication channels.
Providing an integrated solution embracing database management, printing and mail delivery, the e-Post service continues to be popular with corporations in the financial services and telecommunications sectors. Also offered through the e-Post infrastructure, the “Make My Card” Personalised Service was further enhanced in 2013/14 with the introduction of a new facebook application.
Local CourierPost provides customers with a fast and reliable local courier service. With an extensive service area coverage at a uniform charge, a mail track-and-trace function and signed receipts, as well as the option of counter collection at any of our post offices (except mobile post offices), this service has been well received by the general public and business customers.
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