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Circular Service

DMDIY.hk for Multi-channel Direct Marketing Promotions

Grow your business with an economical and smart targeting tool

Looking for a simple but effective tool for prospecting new customers? Hongkong Post Circular Service is a geographically targeted medium to get your promotional messages across to potential customer segments, both consumer and commercial, without the need for address labeling. Best of all, research* shows that consumers welcome promotional circulars because they can choose to read at a time convenient for them!

TNS Media Preference Consumer Research, October 2005

Hongkong Post Circular Service enables you to grow your business by:

  • Enhancing local awareness
  • Generating store traffic
  • Driving sales via the distribution of product catalogues, product samples and incentive coupons

Well-focused geographical marketing

With Hongkong Post Circular Service you can pinpoint exactly where your circulars are distributed. There are two options you can choose from, depending on your targeting needs:

Standard Service allows you to target both residential and commercial customers by geographical areas of your choice.

Premium Service allows you to target residential customers using precise segmentation tool of neighbourhood types (classified by an advanced cluster analysis named Mosaic* using government statistical data), by geographical areas. You can either:

  1. Select your preferred Mosaic type(s) directly from 28 unique Mosaic types based on the household characteristics; or
  2. Select your preferred demographic and lifestyle characteristics from a list of census criteria. We can identify which Mosaic types match your chosen criteria best for direct mailing.
A. Upper Echelons B. Well-to-do C. Emerging Middle Class
D. Suburban Locals E. Compact City Life F. Comfy Subsidised Homes
G. Grass Roots Living H. Community Challenge I. Grey Perspectives

Please fill in the Premium Service Enquiry Form for a tailored proposal.

* Mosaic Hong Kong is Experian's award-winning geo-demographic segmentation system which classifies consumer segments at the finest level of geography available in the market. For more information about Mosaic Hong Kong, please visit www.experian.com.hk/mosaic

Just look at the benefits you'll enjoy!

  • Low postage rates and cost-effective service
  • Eliminates the cost of enveloping, address printing and lettershopping
  • Offers easily affordable minimum posting quantity of 2,000
  • Gives unparalleled accessibility and extensive service coverage of residential and commercial addresses in Hong Kong
  • Enables you to reach large geographical areas within a short time as we guarantee delivery of your circulars within 4 working days

Pricing

Weight per item not exceeding Regular Shape Irregular Shape
General Areas Outlying Islands & Remote Areas Only Available in General Areas
Centrally Located Letter Boxes Door-to-door Delivery Centrally Located Letter Boxes Door-to-door Delivery
30g $0.9 $1.1 $1.5 $1.1 $1.3
50g $1.3 $1.6 $2.3 $1.5 $1.8
100g $1.8 $2.2 $3.1 $2.1 $2.5
150g $2.0 $2.4 $3.9 $2.3 $2.7
  • For Premium Service, a target selection fee of $3,000 will be charged on top of the postage. All selected households of the Premium Service will be categorized under selected delivery districts and no detailed building lists will be provided.

  • For accumulated postings with quantities of 200,000 items or above in a calendar month (irrespective of the number of calendar days in that particular month), you can enjoy special volume discounts – 5% discount for 200,000 up to 500,000 and 10% discount for more than 500,000. This discount offer is not applicable for irregular shape circular mail. To enjoy the discounts, please send the completed application form with the original copies of the posting receipts to our Financial Services Division within 15 calendar days following end of the calendar month. The application form is downloadable from www.circular.hongkongpost.hk. For enquiries, please call 2921 2148.

    Download the application form for volume discount rebate

One-stop Printing service

Our one-stop printing service covers everything from design and printing to delivery. For details of the service, please call 2921 6526. You may also design and produce mails through our DIY promotion platform (www.dmdiy.hk). To conserve the environment, recycled paper and environmentally friendly soy ink are provided for choice.

Simple 1-2-3-step Procedures for Posting Circulars

Procedures Description

Step 1:
Preparation of Mailing List

  1. Sign up for a user account at Hongkong Post Circular website (www.circular.hongkongpost.hk). Upon successful sign-up, you can check out the posting quantities required for your target area with the aid of our user-friendly searching tools, by keywords, districts, or map; or

  2. For assistance, please contact 2921 6526

Step 2:
Submission of Application Form with Specimen for Approval

  1. Submit application form and specimen online at Hongkong Post Circular Service online system (www.circular.hongkongpost.hk); or

  2. Application form can also be obtained from the acceptance offices of Circular Service or downloaded here. Submit the completed form and specimen to any of the designated post offices* by hand or fax.

Download the service application form (POS 691)

Step 3:
Posting of Circulars

Post your printed circulars at the acceptance offices of Circular Service approving the application. Please present the approved application form and pay the postage at the time of posting.

Things to note when preparing your posting

Items that can be sent

Envelopes, postcards, flyers, brochures, samples and premiums

Size

Maximum: 150mm x 220mm
Minimum: 90mm x 140mm

Shape

Square or rectangular; Irregular shape (click here for related conditions)

Weight

Maximum: 150g

Thickness

Maximum: 10mm
Minimum: 0.25mm

Minimum quantity of posting

2,000 identical items per posting
If the posting quantity is less than 2,000 items, a rate proportional to the postage for 2,000 items calculated according to selected address category will be charged.

Indicia

Place the indicia below on the right hand top corner of your circular

IndiciaSize of the indicia
Maximum size: 40mm(w) x 30mm(h)
Minimum size: 20mm(w) x 15mm(h)

 

WARNING: The Hongkong Post Circular Service is an exclusive service provided by Hongkong Post. No person shall use or put the “Hongkong Post Circular Service” indicia on any item(s) that is/are not sent through Hongkong Post. Any person who contravenes this provision is regarded as having no lawful authority to use such indicia and prosecution will be initiated against him/her without further notice.

Download the indicia

  1. Compressed JPG format [ZIP]
  2. Compressed AI format [ZIP]

Payment

Cash, cheque* or EPS
* With prior arrangement with the Hongkong Post Financial Services Division by telephone on 2921 2244

"No Circular Mail" Opt-out Sticker Scheme and Exemptions

Circular mail will not be inserted into any delivery point labelled with a "No Circular Mail" sticker.

Senders must include the following statement in their circulars:

"If you would like to opt out from receiving circular mail, please place a "No Circular Mail" sticker on the letter box. The stickers are freely available at all post offices, Public Enquiry Service Centres of District Offices as well as estate management offices of public housing estates and selected private residential developments. However, circular mail posted by the Government and related organisations, Legislative Councillors, District Councillors, election candidates and charitable bodies eligible for tax relief under Section 88 of the Inland Revenue Ordinance are exempted from this opt-out scheme."

Exempted senders could choose to deliver their circular items to all delivery points or those not bearing the "No Circular Mail" stickers. If all delivery points are chosen, the word "EXEMPTED*" should be printed beneath the indicia in the top right corner of the circulars, and the remark below should also be included at the bottom of the same face (or overleaf):

"* This mail is eligible for exemption from "No Circular Mail" Opt-out Sticker Scheme."

"* This mail is eligible for exemption from "No Circular Mail" Opt-out Sticker Scheme."

Minimum size: 20mm (w) x 20mm (h)

Download the Indicia

  1. Compressed JPG format [ZIP]
  2. Compressed AI format [ZIP]

For those charitable institutions choosing to deliver their circulars to all delivery points, they are required to produce a copy of the Tax Exemption Certificate issued by Inland Revenue Department under Section 88 of Inland Revenue Ordinance when submitting a posting application.

Final decisions on all exemptions are subject to the discretion of the Postmaster General.

Irregular-shape Circular Mail Service

Do you know a lot of international studies indicated that creative direct mail (include special shape design) could pull better response? Irregular-shape Circular Mail Service gives you the creative freedom to impress your audience for more details.

Irregular-shape Circular Mail Service

NewDMDIY.hk for Multi-channel Direct Marketing Promotions

The new platform offers intelligent and convenient do-it-yourself tools for you to engage customers in multiple channels to produce better returns. You can plan, create, produce and distribute Direct Mail and other digital communications from the comfort of home or office. Go to www.dmdiy.hk now to experience the making of your marketing piece. You'll only have to place your order and make payment until you're happy with your design work.

DMDIY.hk for Multi-channel Direct Marketing Promotions

Get Your Word Out Today

Act now to reach your target customers for promoting your products or service with Hongkong Post Circular Service. Please visit our online system www.circular.hongkongpost.hk or call 2921 6526 for further information.

Download the service booklet [PDF]

To view and print, you need to use an Adobe Acrobat Reader. You may need to download Acrobat Reader and Asian Font Packs to view the documents if necessary.

Last revision date : 22 July 2014